Founding Priciples

  • Sustainability

    A company that provides goods and services beloved by all generations in all times.

  • Familiness

    A working place where executives and staff members support and look after each other and transfer one’s duty to the next generations.

  • Challenge

    A company that creates new trends with ceaseless efforts to innovate and has a culture of free communication.

  • Value Creation

    A high-end brand where the sincere efforts made by executives and staff members are acknowledged as invaluable and transformed into the work of art.

  • Artisanship

    An organizational culture where craftsmanship and designers’ creativity are respected.

  • Dream

    A company where employees and customers share the same dream. A dream company that everyone wants to work for.